Who we are

Oliver Waterstone founded Eightball Insights after almost twenty years working as a Creative Strategy Lead in London’s adland, with the good fortune of working on some of its biggest names, including Cadbury at VCCP for which he won the APG Grand Prix in 2021.

Throughout that time he regularly ran his own focus groups for clients, convinced that marketing departments were losing touch with their audience as survey data increasingly took precedence over real exposure to real people. 

Research agencies didn’t seem to be helping matters, positioning themselves as interpreters between brands and their audience, when they should be bringing them closer together.

Eightball Insights exists to address this problem. Our goal is to deliver more clarity, creativity and humanity to the business of understanding people; why they feel and behave as they do, and how to leverage that to drive commercial growth.

Oliver Waterstone, Founder of Eightball Insights

HOW WE DO iT

QUAL WITH MORE CONTENT

We make the most of our encounters with your audience, making you better able to put them at the heart of your marketing and product development

By…

  • Capturing pre- and post-focus group content via mobile ethnography

  • Using more in-group projective techniques to better illustrate subconscious sentiments

ETHNOGRAPHY WITH MORE DIRECTION

REPORTING with more magic

We don’t just report back with a word salad. How we share our findings is as visual and interesting as the topics we’re exploring.

By…

  • Hero-ing your audience through photography, audio & AV

  • Visualising strategic concepts, not just writing them out

We bring a strategist’s eye to your audience’s lived reality, probing the topics and capturing the moments that move your strategy forward

By…

  • Interviews conducted by experienced strategists

  • Strategically focused photography, audio & AV content

  • Expert & opinion former interviews for a macro perspective

Contact Us